It’s relevant to local search intent, i t minimizes the competition and i t’s able to target people near your brick-and-mortar location. Geotargeting ads is incredibly helpful for many reasons. A dding a sitelink extension to your ads can increase both your click-through rate (CTR) and conversion rate. Structured Snippet: A list of features associated with a product, service or product categoryĪd extensions serve as a great way to test new CTAs and provide users additional choices to interact with your ads and potentially convert.Review Extensions: Reviews pulled from your landing page to provide social proof.Sitelink Extensions: Additional links with CTAs.Callout Extensions: A value statement from your brand.There are multiple extensions available, with the most common including: But with ad extensions, you can add more real estate to your ads with different calls-to-action (CTAs) and optimize for different intent. Unfortunately, search ads are fairly limited to a single message.
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